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Topic:	Taking Control In Tough Economic Times
Date:	08/21/2008	Time:	1:00 PM (EST)
In this economic downturn, what innovation upturns are you carrying out to attract new customers? Keep ones you have? Boost sales? Shift budgets? Use new sales channels? At this forum, you can share your thoughts, listen to others and pose questions. Don’t miss out on getting new ideas and inspiration at what promises to be a lively, rewarding event.

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	Watercooler Archives

Managing Your Business While On the Go - 4/16/2008 (58 mins)

Discuss with your peers at the Watercooler as we discover ways to keep your business up and running while being on the go.

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Successful Sales Strategies - 3/14/2008 (56 mins)

Whether your business is seasonal or ringing up sales all year long, you’re probably looking for ways to make more. In this Watercooler discussion, we explore various ways to fill the sales pipeline with more buyers who are likely to become repeat customers.

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PR and Grassroots Marketing - 12/6/2007 (51 mins)

Even in this modern day of high technology, never underestimate the power of good old-fashioned PR and grassroots marketing--the results can be powerful. But how can these marketing conventions work for your small business? Do you need to hire a PR firm, or can you do on your own? What are the pros and cons? Is grassroots marketing a good choice for your industry? Join us as we explore these questions and more.

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Increasing Competition - 10/29/2007 (54 mins)

The current entrepreneurial boom presents new competitive challenges for today's small business owner: "How do I differentiate myself in a crowded market?" "How can I compete with Internet-based competition on the other side of the world?" Join us as we explore smart strategies to keep you head, shoulders, eyes and ears above the rest.

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Mobile Solutions - 9/27/2007 (60 mins)

Send invoices from a taxicab? Launch an email campaign from an airplane? Pay your employees from a parking lot? For the small business owner, wireless mobility goes far beyond sending and receiving emails outside the office. Join mobility gurus Hassan Beydoun and Rick Goetter as they explore mobile solutions that will truly set your business free.

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Advertising and Marketing - 8/23/2007 (52 mins)

Fuel your business with targeted advertising. How and when? Can there be too much?

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AP - AR - 7/26/2007 (54 mins)

Let’s talk about the accounting trends of the 21st century. How do you juggle accounts receivable and payable? Do you outsource this function? How do you set up rules that fit your business model? All that and more.

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Employment - 6/14/2007 (16 mins)

Let's talk about the raging employment challenges of the day. Where to find top talent? When should benefits start? When to shift responsibility to others? Part-time vs. full-time? Containing soaring health costs? And more. Let the chatter begin.

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Up-to-the-minute pricing and attentive service spells success for Alabama scrap metal recycling business, Exit 100.

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Click here for other articles on how to go green with your business.