| | When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present. Developing a Marketing CalendarJust because we're approaching February doesn't mean it's too late to plan your marketing for the year. Jay Levinson, my Guerrilla Marketing in 30 Days co-author says there are two best times to develop a marketing ... |
| | NetBooks(R) Inc. And Duct Tape Marketing Partner to Build Proven Marketing System and Expert Advice into NetBooks Software NetBooks Inc, whose mission is to revolutionize the way small businesses are managed, (www.netbooks.com) has partnered with Duct Tape Marketing (www.ducttapemarketing.com), the world's most effective small business marketing system. They are ... |
| | Implement these building blocks to create a successful campaign. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most optimistic projections.Memorize these words, then live by them. I'm giving ... |
| | Unica Launches Marketing Resource Management Alliance Program Unica® Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the launch of its Marketing Resource Management (MRM) Alliance. Designed for service providers who offer augmented ... |
| | Use this simple worksheet for planning a year of successful marketing. There are two good times for marketing planning: yesterday and now. We have no control over yesterday, but we do control "now."Many people wait until the end of the year to plan marketing for the following year. Many put it off until the actual year ... |
| | Use these 3 smart tactics to personalize marketing messages and increase sales. Marketers have found a new opportunity for more intimate and direct communication with consumers. Not so long ago, families gathered around the TV; now individuals surf the web and watch video on personal, handheld devices. Consumers have grown ... |
| | This time around, many candidates are taking their campaigns online in new ways. Find out how you can use their tactics to build brand loyalty and convert community interest into sales. Ten years ago, it would've been hard to imagine candidates actively campaigning for a presidential election two years away. It would've been even harder to imagine that some of the well-financed, prominent candidates would announce their candidacy ... |
| | There are more ways than ever for your business to save energy, money and the environment. It's Easy Being GreenLooking for other ways to cut costs? Visitwww.entrepreneur.com/shortcutsand discover 50 simple ways your business can save money.For Bob Chandler, entrepreneurship and the environment go hand in hand. As co-owners of McCracken ... |
| | Need help implementing your ideas? This approach may provide you with the structure you need. Marketing guru Seth Godin recently addressed alignment in a piece about iTunes falling over its own words and intentions. After reading it, I did a quick Google search on "strategic alignment," which brought up a lot of results and a lot of ... |
| | Getting a few more dollars out of each customer can put startups on a fast track to success. Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say ... |